Resort Details

Dining
OnSite Dining
  • Barefoot Grill

    Snacks served pool side

  • Bordeaux

    French Cuisine

  • Churro and Ice Cream restaurant
  • Coco Café

    24-hour dining

  • Market Cafe

    Buffet-style international cuisine

  • Oceana

    Fresh gourmet seafood

  • Romantic Dining Experience
    For your honeymoon, wedding anniversary or when you just decide to have a very special dinner with your sweetheart or friend, we can set a spectacular private dinner for your party, with a delicious menu, served exclusively at one of our appointed spots. This special dinner is served only by advance reservation through our concierge.*
    * The Romantic Dining experience is valid on all new bookings at select Secrets Resorts & Spas made now through December 22, 2021 for travel from now through December 22, 2021. Cost varies by location. With this package, guests will receive one Romantic Dining experience during their stay. The Romantic Dining experience can be arranged with the concierge upon check-in. Price is based on double occupancy, per stay. Blackout dates and restrictions may apply. This entire offer is based on availability. This offer is combinable with other promotions. Not applicable to group bookings. 

  • The Bay Café

    Signature coffee shop serving fresh made coffee and pastries


  • Various Lounges/Bars

    - Manatees

    - Preferred Club Bar

    - Rendezvous

    - Showtime

    - Sugar Reef

    - Sweet Bites

    - Gohan Sushi Bar

    - Smoothie Bar

On-Site Amenities
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service,Offsite†
  • Pets allowed†
  • Shops and commercial services,Offsite†
  • Spa†
  • All-inclusive meal plan
  • Beauty shop/salon†
  • Business center†
  • COVID test onsite
  • Currency exchange†
  • Laundry/Valet service†
  • Medical Facilities Service, Offsite†
  • Pets allowed†
  • Shops and commercial services, Offsite†
  • Spa†
  • Tour/sightseeing desk†
  • Wireless internet connection in public areas
Off-Site Amenities
  • Meeting/Board Rooms†
On-Site Wedding Services
  • Wedding, honeymoon and spa packages
    Wedding gazebo

† Fees may apply

On-Site Recreation
  • Fitness center on-site
    The state-of-the-art fitness center provides a full range of cardio-conditioning equipment including free weights, treadmills, lifecycles, stair climbers, cross trainers, ellipticals and fitness accessories.
  • Spa †

    SECRETS SPA BY PEVONIA®


    For those seeking a sanctuary for the senses, the world-class spa offers a sublime atmosphere of pure indulgence combining hydrotherapy and pampering treatments creating a refreshing, invigorating and peaceful experience. 

    Indulge in your choice of soothing, relaxing and comfort-driven treatments, including:

    - Soothing hydrotherapy and relaxing treatments
    - Saunas
    - Steam rooms 

    - Private showers 

    - Massages
    - Facials 

    - Manicures 

    - Pedicures
    - Full-service beauty salon

  • Volleyball
  • Water activities †

    - Aqua-aerobics
    - Water trampoline
    - Kayak
    - Non-motorized water sports
    - Water polo

† Fees may apply

Guest Reviews from Apple Vacations Customers

Customer Ratings & Reviews

TripAdvisor Traveler Rating

TRI_LOGO_ANCILLARY_4.5 12520 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    The "Save the Lounger" game gets worse every year.

    We LOVE Secrets VB. We've been there every year for the past seven and it's our favorite Secrets. Everything about it exudes quality and we will continue to be loyal annual guests. Having said that I'd like to pass on some constructive criticism about the pool and beach area. The reserving of chairs at the pool and the beach has become completely out control and every year management makes less effort to stop the practice. My wife and I are early risers so we usually go to the beach before sunrise and wait for Market Cafe to open. When we get down there at 0530-0600 there are already towels and personal items placed on chairs. I watched one woman get over 15 books from the lending library and place them on various chairs at the pool and beach. When I questioned her about how important she and her friends must be she went into a profanity laced tirade about how it's her vacation and she'll do what she wants to. I mentioned this to the guard at the beach and he just shrugged his shoulders and admitted it was a problem, but he really couldn't do anything about it. This is very common at Secrets VB, much more so than other Secrets. The most infuriating thing is that rarely does anyone come down to the reserved chairs before noon. In many instances they use the pool most of the day and then get their reserved beach chair later in the afternoon. In the meantime guests that want to use the beach area are hesitant to remove items that have obviously been placed there only to reserve the lounger. This has got to stop. It's really putting a damper on many guests' vacation and there is constant conversation among the guests as to the ignorance of not only the people that do it, but the management that ignores it as well. It's an easy problem to fix. 1) Have the guest sign an addendum when they check in stating the policy 2) Don't put towels out before 0630 and have the guard notify guests of the policy when they see people reserving chairs. 3) Place signage on the palapas and in the pool area. 4) Take a pic with a time stamp and remove the items after an hour. Other resorts follow this procedure. Why doesn't Secrets VB ?

    Feb 12, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    10/10

    Our wedding at Secrets Vallarta Bay was truly a dream come true. From the moment we began planning to the very last song of the night, everything exceeded our expectations. Our wedding coordinator, Karla Cruz, was absolutely incredible. She was patient, organized, responsive, and so genuinely kind throughout the entire process. Planning a destination wedding can feel overwhelming, but Karla made everything feel seamless. She brought our vision to life and made sure every detail reflected exactly what we wanted. I felt completely supported and stress-free on the most important day of our lives. The resort DJ, Pablo, was also amazing! He created the perfect ambience from cocktail hour to the dance floor. The music was flawless, the transitions were smooth, and he kept our guests dancing all night. The energy was everything we hoped for. Secrets Vallarta Bay gave us the most beautiful backdrop, incredible service, and an unforgettable experience. Our wedding day was beyond perfect — truly a once-in-a-lifetime celebration. We are forever grateful. -Alex & Melissa

    Feb 11, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Great Food and Service

    Food was amazing! Jose was very helpful and kind! Thank you Jose! UVC Check-in was a joke. Very unorganized. Unprofessional. Dirty office. No welcome crew. UVC was horrible !

    Feb 11, 2026
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    🌟🌟🌟🌟🌟

    This resort is beautiful! The staff is incredible, the food is great and there is always something to do! I highly recommend booking in the preferred club. The room was GORGEOUS! We had a jet tub on our balcony and a stunning view overlooking both the pool area and the ocean. There is a private bar, buffet and exclusive access to their steakhouse. But above all else, around round the clock service! Our butler, Jose Becerra, was the highlight of our trip. He was so funny and personal and we will honestly remember him forever lol. We bragged the whole time to our friends about our butler, as they did not have one in their building lol. He was extremely helpful in booking reservations, excursions and even went out of his way to get us a bowl of rice when my friends phone fell in the water. 5 stars for Secrets Vallarta Bay and 5 stars for Jose 🌟🌟🌟🌟🌟

    Feb 10, 2026
  • TRI_LOGO_ANCILLARY_ 4.0 star tripadvisor rating
    Saving of Lawn Chairs

    I would give it 5 stars. But they don’t enforce the saving of lawn chairs . They sit empty with towels on them that guests save and don’t come for hours

    Feb 10, 2026
Hotel Advisories
  • AdvisoryStudent Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms. The hotel reserves the right to deny lodging to any reservations of this type.
General Policy
  • Check In: 3:00 PM
  • Check Out: 12:00 PM
  • Minimum Check-In Age: 18
  • General Policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - This hotel cannot guarantee a spring break-free environment. Student Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms.

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.

  • Pet Policy : Pets Allowed:
    Resort allows small dogs under 22 lbs. Please contact the resort prior to booking to confirm all requirements are met and they can provide you the current cost per night. This fee will be $65 for 2026 payable to the hotel. Proper paperwork must be provided to the hotel prior to check-in.

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*Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers (unless otherwise stated), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. Round-trip airport/hotel transfers are included in Mexico (excluding Loreto), Central America and many Caribbean Islands. Transfers not included for air-only passengers. Prices valid on new bookings only and in some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Restrictions & black -out dates may apply. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Bookings are subject to the current General/Cancellation Terms & Conditions. All public charter flights Allegiant Air: PC 20-070/PC 21-043; Swift Air: PC 21-056; Viva Aerobus: PC 20-081; Volaris: PC 20-099 are operated by ALG Vacations Corp. Apple Vacations materials (including, but not limited to, names, trademark, service marks, logos, marketing materials, etc.) shall not be used, reproduced, transmitted or distributed in any way, except with the express written consent of Apple Vacations. CST2139014-20. This information is current as of June 3, 2021.