Black cliffs. Azure water. Mellow vibes. Negril's laid-back pace and natural beauty is a feast for the eyes and soul. Here, anything goes and everyone is welcome. The "Capital of Casual", Negril is at the western tip of the island and is known for its amazing sunsets. Gorgeous Seven Mile Beach features soft white sand and crystalline waters, the perfect complement to a relaxing day. There are endless options of where to stay, from deluxe resorts to moderate accommodations, fine dining and endless activities. In the evening, take a scenic drive along the Negril coastline to famous Rick's Café to watch the cliff divers and the beautiful sunset. Looking for a night out? Travel into town and enjoy Jamaica's rich culture and live reggae music.