Hotel Promotions
Deal of the Day. Non-refundable Rate - No cancellations or changes allowed.
The discount is already reflected in the vacation price.
Applicable Dates:
Booking Dates: 05 Jul 2018 onwards
Travel Dates: 05 Jul 2018 onwards
*Applicable promotions will display with your room selection. Some restrictions may apply.
Non-Refundable Rate. No Cancels/No changes.

These hotel rates have a non-refundable cancel penalty that goes into effect upon booking. Penalties will apply if the hotel reservation is cancelled or changed. Please reference the Hotel advisories for the specific hotel cancel penalty.


Applicable Dates:
Booking Dates: 27 Dec 2023 onwards;05 Sep 2023 onwards;12 Feb 2025 onwards
Travel Dates: 27 Dec 2023 onwards;05 Sep 2023 onwards;12 Feb 2025 onwards
*Applicable promotions will display with your room selection. Some restrictions may apply.
Get free perks: sparkling wine breakfast, 25% discount on spa, and more.
Free perks Inclusions:


  • One bottle of wine/sparkling wine, rum or tequila (per room/per stay)*
  • 25% Discount on Spa Services (one per person/per stay)**(Max of 2 per room.)
  • One in-room family breakfast or sparkling wine breakfast (per room/per stay)

Spa discounts apply to spa treatments and services only; not applicable towards the purchase of spa products. Discounted amenities and services cannot be combined with other discounts. Additional restrictions may apply on eligible Romantic Dinner packages or Spa services. All services should be arranged with the concierge after check-in. Resort Coupons cannot be combined with Spa, Wine, or Romantic Dinner discounts.

Added values are not combinable with same added values of other promotions.
Applicable Dates:
Booking Dates: 06 Feb 2024 to 30 Jun 2025
Travel Dates: 05 Jan 2025 to 30 Jun 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
More free perks for upgraded room: complimentary Bali Bed, 50% off romantic dinner, and more.
Free perks Inclusions:


  • One bottle of wine/sparkling wine, rum or tequila (per room/per stay)*
  • 25% Discount on Spa Services (one per person/per stay)**(Max of 2 per room.)
  • One in-room family breakfast or sparkling wine breakfast (per room/per stay)
  •  Complimentary Bali Bed rental for 1 day (per room/per stay)
  •  50% off Romantic Dinner. Discounts are only applicable towards select romantic dinner menus/packages
Spa discounts apply to spa treatments and services only; not applicable towards the purchase of spa products. Discounted amenities and services cannot be combined with other discounts. Additional restrictions may apply on eligible Romantic Dinner packages or Spa services. All services should be arranged with the concierge after check-in. Resort Coupons cannot be combined with Spa, Wine, or Romantic Dinner discounts.

Added values are not combinable with same added values of other promotions.
Applicable Dates:
Booking Dates: 06 Feb 2024 to 30 Jun 2025
Travel Dates: 05 Jan 2025 to 30 Jun 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Save up to 71%.
Discount already reflected in rates.
Applicable Dates:
Booking Dates: 09 Jan 2025 to 31 Mar 2025
Travel Dates: 09 Jan 2025 to 20 Dec 2025
*Applicable promotions will display with your room selection. Some restrictions may apply.
Receive $200 in resort coupons to enhance your stay.
Guests will receive $200 in Resort Coupons per room, per stay. Resort Coupons do not hold any cash or commercial value, are not refundable and non-transferable. Resort Coupons are valid during the original stay and cannot be combined with any other promotion or special offer. Redemption information will be provided by the hotel at check-in. Important Notice: This entire offer is based on availability and can be modified or closed out at any time.
Applicable Dates:
Booking Dates: 27 Mar 2023 onwards
Travel Dates: 27 Mar 2023 onwards
*Applicable promotions will display with your room selection. Some restrictions may apply.

Resort Details

OnSite Dining
  • VARIOUS BARS
    Half Time Sports Bar
    Contemporary bar serving your favorite tropical cocktails whilst enjoying your favorite sports events.

    Rendezvous
    The Rendezvous Bar sits at the middle of the cenote in the Lobby, designed to merge with nature with a combination of carved wood and the colors of sand and rock.

    Sky Bar
    Roof top & swim up bar serving your favorite tropical cocktails.

    Edgewater
    Central bar serving your favorite tropical cocktails.

    BEACH CLUB BAR
    Barracuda
    Barefoot beach bar with magnificent ocean view with an exclusive beach club nearby.
  • VARIOUS RESTAURANTS
    Olio
    Olio brings a taste of authentic Mediterranean cuisine in both menu and design. Dine under the unique fishing net décor and jungle inspired wood décor

    Jasmine
    An exotic Asian adventure with an eclectic fusion of delectable Peruvian cuisine. Experience natural stone and wood decor flowing inside to out on a spectacular terrace. Breakfast 7:00 a.m. – 11:00 a.m. *Exclusive for Preferred Club rooms..

    Bluewater Grill
    Open air dining in spectacular cenote-inspired, jungle surroundings with wood, rock and sand decor, Fresh seafood presented in a quiet and romantic setting. 

    Market Cafe
    The Market Café offers a casual atmosphere combined with contemporary relaxing decor offering succulent cuisine artfully displayed on rock and wood shelves framing the intimate dining area.

    Barefoot Grill
    Enjoy light lunch specialties in a casual and relaxed setting.

    Veranda
    Enjoy light lunch specialties in a casual and relaxed setting.

    The Grotto
    Enjoy light lunch specialties in a casual and relaxed setting.
    Exclusive for Preferred Club.

    Coco Cafe

    BEACH CLUB RESTAURANTS

    Seaside Grill
    Gourmet salad buffet and à la carte international cuisine for lunch.


    Willy’s Place
    Enjoy grilled favourites by the water.

    Rosewater
    Exclusive to guests staying at Casa Zamna. 

On-Site Amenities
  • Car Rental Services†
  • Concierge desk
  • Currency exchange†
  • Elevators
  • Front desk
  • Internet services
  • Laundry/Valet service†
  • Medical Facilities Service†
  • Meeting rooms†
  • Travel agency†
On-Site Wedding Services
  • Please contact the hotel for additional information.

† Fees may apply

On-Site Recreation
  • Golf †
  • Scuba diving †
  • Theatre †
    Seating capacity to 500 guests.
  • Volleyball
Off-Site Recreation
  • Beach †
  • Water activities
    • Water aerobics
    • Water polo

† Fees may apply

Customer Ratings & Reviews

TripAdvisor Traveler Rating

1158 reviews
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Andrea - the best Concierge!

    My husband and I were here in March with Friends to celebrate our birthdays and retirement. Andrea was our concierge and went above and beyond to make our stay memorable. I would go back to Secrets Tulum just because of Andrea. She gets 5 STARS

    Mar 25, 2025
  • TRI_LOGO_ANCILLARY_ 3.0 star tripadvisor rating
    It was just OK...nice staff but some annoyances.

    We stayed at Secrets Tulum and guess it was what we expected after reading the reviews. Staff was very friendly but after traveling all day, the last thing you want is a sales presentation on "credits" to be used at the resort. These are just coupons...like $60 off a $260 massage which costs $50 on the beach. Very, very irritating way to start the stay. The food was pretty good in our opinion but specialty drinks were too sugary and not made with real fruit, Ariel in the sports bar was kind enough to dial up a game for me to watch. It was a bit or work and appreciated but after accidentally leaving a pull over of my favorite team behind, it was never returned. I checked security multiple times without luck. Not cool. The shuttle to the beach was fine and not a surprise since we read that this resort wasn't on the beach. Beach was very nice and food available. Probably the best part of the stay. There were several groups of heavy drinkers for the entire day and loud to wee hours in the morning at times but also not a surprise. This is a apparently a problem since we had to sign a "behavior contract" a check in which allowed the resort to expel guests if they get too unruly.

    Mar 25, 2025
  • TRI_LOGO_ANCILLARY_ 1.0 star tripadvisor rating
    So Far Below Expectations...Beware

    During my stay, I had 2 different rooms. The first - the Preferred master suite penthouse - was destroyed. It's clearly used for parties and not regular guests. The AC was terribly warm, and the ceiling fan was so noisy I could hear it from the patio. Maintenance was called and visited; nothing was fixed. My second room was much better, but the bathroom smelled of weed and there was a dirty q-tip on the bathroom floor. There were footprints throughout the bathroom so I assume it wasn't cleaned prior to my arrival. My overall experience was terrible and nothing that I would expect with the Secrets brand. Overall, the food was mostly inedible and the inconsistency in F&B and service was wild - no matter the bar or restaurant. I've stayed at Impressions and Breathless properties - and this particular Secrets property is on-par with a Riu. Zero pool service, towels in cheezy treasure chest boxes...all for $1k/night. My poor experience started with check-in - having to fill-in paper forms on a clipboard after booking directly and being a WoH member. Then, when I just want to get to my room, I had to sit through a 15-minute sales presentation. I've NEVER experienced this in any of my ~40 resort visits to Mexico - especially when Preferred and paying $1k/night. My room was ready and I was being held hostage with a "glass of champagne" that was clearly the well 9% sparkling wine offered in-room and throughout the resort. I look forward to sharing more details and images with Hyatt and American Express...including how I took a room downgrade given that my original room was un-inhabitable but yet zero discount or refund was offered. Upon check-out, Kevin, the "front desk manager" said he would email me immediately for details about my experience. Surprise, no email. Biggest takeaway - food is absolutely terrible and mostly inedible - especially from the “specialty restaurants”.

    Mar 23, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Overall Very Satisfied

    Very beautiful especially at night time. Night life slows down 10ish Sports bar underwhelming Mediterranean Main Course was okay, least favourite of all Lots of pools, loved the pool side service of the preferred pools, 2 of them, both food and drink

    Mar 23, 2025
  • TRI_LOGO_ANCILLARY_ 5.0 star tripadvisor rating
    Gorgeous property!

    Gorgeous new resort property in Tulum! We went for our pre-wedding-moon and it was very romantic, as an adults only resort. We particularly liked that this resort was away from the busy and loud hotel strip, but conveniently has its own beach club.

    Mar 23, 2025
General Policy
  • Check In: 3:00 PM
  • Check Out: 12:00 PM
  • Minimum Check-In Age: 18
  • General Policies:

    Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

    Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

    Hotel Spring Break Policy - This hotel cannot guarantee a spring-break-free environment.

    Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

    General Information - Room taxes and service fees are included in vacation price.  Minimum night stay restrictions may apply.  Reservation changes may not be permitted unless authorized by the hotel.

    Resort Fee – (Leave Resort Fee information if travel is still current.)

    Disclaimer : *The hotel doesn’t provide rollaway beds.* 


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*Prices per person based on double occupancy including round-trip airfare via U.S. certified air carriers (unless otherwise stated), hotel taxes and baggage handling, fuel surcharges, and all pre-collected U.S. and foreign taxes. Round-trip airport/hotel transfers are included in Mexico (excluding Loreto), Central America and many Caribbean Islands. Transfers not included for air-only passengers. Prices valid on new bookings only and in some instances, pricing may specifically apply to one of multiple flights on select departure days. All packages are based on the lowest hotel/air classes available at time of publication, capacity controlled, subject to availability and change without notice. Promotional pricing may only be available for a limited time. Restrictions & black -out dates may apply. Fees may apply for carry-on and checked baggage-view Baggage Policies. Some resort fees, environmental levies and departure taxes are not included and may be payable in resort. View Frequently Asked Questions for more information. Apple Vacations is not responsible for errors or omissions. Bookings are subject to the current General/Cancellation Terms & Conditions. All public charter flights Allegiant Air: PC 20-070/PC 21-043; Swift Air: PC 21-056; Viva Aerobus: PC 20-081; Volaris: PC 20-099 are operated by ALG Vacations Corp. Apple Vacations materials (including, but not limited to, names, trademark, service marks, logos, marketing materials, etc.) shall not be used, reproduced, transmitted or distributed in any way, except with the express written consent of Apple Vacations. CST2139014-20. This information is current as of June 3, 2021.