Hotel Irma

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2018 Exceptional Values
Extra Value: American breakfast daily, per adult (valid January 2-March 23, 2018; April 1-December 14, 2018).

The quaint, ocean-view Hotel Irma is a boutique resort located in Zihuatanejo, Mexico, about eight miles northwest of Ixtapa-Zihuatanejo International Airport.

Perched on a cliff atop La Madera Beach overlooking a beautiful bay, this comfortable hotel provides a spa and wellness center, sunset bar, sun deck, a swim-up bar, and two swimming pools and beach club at Villa Mexicana. Take part in a variety of exciting watersports nearby including kayaking, diving, fishing, and surfing. Guests are encouraged to venture throughout the resort for a memorable ecotourism adventure. Selva de los Troncones and Playa Linda stand out among the ecological preservation areas, particularly the latter, where turtles and other reptiles nestle quietly. It is even possible to camp in some of these areas, spending the night beneath the stars as you exchange stories with friends or family around a crackling fire.

Only steps from the hotel lobby, Las Naranjas Restaurant will delight you with its delicious Mexican cuisine. Offering relaxing meals and an unforgettable experience, the chef will prepare the most original and sumptuous Mexican and international dinners that will ever touch your lips.

Enjoy a refreshing view of the town from your air-conditioned, ocean view room. Guests are provided with a dressing table and chair, private bathroom, luxurious bathroom amenities, soft towels, and exceptional room service.
This property is located in the city of Zihuatanejo, on the Pacific coast of the state of Guerrero, on La Madera Beach. It is a 20-minute drive from the hotel to the airport.

Local Phone: 011 52 55 900...
Fax: 011-52-755-43738
Boutique Shops
Laundry / Dry Cleaning Service
Physician on Call
Number of Pools: 2
Outdoor Pools: 2     
Swim-up Bar
There are two swimming pools, a swim up bar and a pool deck.
Marina Golf Course - Ixtapa Palma Real - Ixtapa
The Marina Ixtapa is an 18-hole, Par 72 golf course designed by Robert Von Hagge. ThePalma Real is an 18 hole, Par 72 course with 6,898 yards designed by Robert Trent Jones, Jr.
Holes: 18
Lessons Available
The Hotel Irma is perched atop a cliff overlooking La Madera Beach, within walking distance of boutiques, restaurants and bars. Featuring the most breathtaking views in town, this hotel offers a total of 74 air-conditioned ocean view rooms. Hotel features include Las Naranjas Restaurant, the Sunset Bar, room service from 7:30 am to 10:30 pm, two swimming pools, a swim-up bar, and sun deck. Check-in: 3:00 pm
Check-out: 1:00 pm
Total Rooms: 74
Year Opened: 0 Credit Cards:
No Spring Breakers
Two double beds, Cable TV, Phone, Room safe, A/C
Other Amenities -
There are 1 Restaurants at Hotel Irma:
Las Naranjas Restaurant - Overlooking Zihuatanejo Bay, and featuring an exquisite selection of seafood, local and international cuisine.
TripAdvisor Web Reviews
Based on 452reviews
What to expect

Apple Vacations Traveller Reviews
Irma the best
Apr 11 2017
Loved this hotel. Waiters were great and the whole staff was so friendly and made you feel like you were at home. Would be nice to have a small fridge in the room, even as an option to pay extra. Had to use the laundry service due to an "accident" and the service was quick (24hr) inexpensive and perfectly pressed. Will bring fewer clothes next time and use laundry. Hotel is like a hidden paradise.
Customer Rating: 

Great place to stay if you can walk
Feb 19 2017
We recently stayed at Hotel Irma and really enjoyed our stay. The hotel was clean and the staff were all very nice. The great part of the hotel is that it is by downtown Zihua. The bummer is all the walking (incline walking) you have to do. The food in the hotel was wonderful. Breakfast was perfect. If I could change one thing, coffee in my room. We had a beautiful view from our room and I had to truck down 5 flights of stairs to get 2 cups of coffee, then back up the steps again. Also you can only get free coffee from 7:00 to 7:30 (this was really 7:10 to 7:30). A frig in the room would also be nice. When you stay at a hotel for a week it is nice to have a place to put cold drinks. There was a cooler in the room but ours leaked. Hotel Irma is a nice place to stay. I would stay again. Just be ready to walk, a lot!!
Customer Rating: 

Zihut hotel rating...
Oct 03 2016
For starters, all of my comments are based on where we ended-up in Zihut., not where we stated at, The Irma. I really think folks need to know this really is a 2-3 star property, whaeras the Villas Mexicana is closer to a 4 star, and well worth the difference in price, and especially if traveling to the resort in OFF SEASON. The staff at Villa Mexicana was very accommodating and very happy the switch to stay there vs the Irma was available, as made all the difference in our returning back to this Mexican gem. relative to Ixtapa, my nickname for that resort is Mexico's Wailea , Maui and so very glad we did not stay on that side of the island.
Customer Rating: 

Mexican Heritage.
Mar 16 2016
The Hotel Irma still has the old Mexican feel to it. Don't expect luxurious surroundings, but for the price you just can't beat it. Make sure you ask for an "ocean view" room when you make your reservation.
Customer Rating: 

Mar 10 2016
We love staying at Hotel Irma. It's like coming home once a year to an old friend!
Customer Rating: 

No breakfast package again
Mar 05 2016
Probably won't do a breakfast package again. In the dinning room in the morning is was a train wreck. They need more 2 top tables less large tables. The food and service is great except for the one man they were training. Because guest were waiting for seating put pressure on your dinning experience. You were rushed to get off the table. Also our Plane was early no apple rep. Present, so had to pay taxi to hotel.
Customer Rating: 

Apple Rep Issues
Feb 11 2016
I've been visiting Mexico for 20 yrs and most of them have been spent at Hotel Irma. I'm comfortable and safe staying alone there. It's clean and the staff is friendly. Wonderful breakfast but the rest could use a little help. However, the Apple representative (Eder) was a problem. Upon arrival, because I was traveling alone, he made me wait 1.5 hours at the airport for a ride to my hotel. And, because they didn't know I understand Spanish, they were discussing putting me on the local combi bus...really? Finally reaching the hotel, I explained to him that I'm a returning traveler and don not need the customary meeting to try an upsell me with activities. I asked him to please leave my taxi/airport voucher with the front desk. He never left my taxi voucher and put my name on another guest's taxi voucher. He then proceeded to make the hotel staff explain to the other couple that I was traveling with them to the airport. It was a mess and so uncomfortable. Thankfully, Jaime (front desk) also has his own taxi so he offered to take
Customer Rating: 

The Irma is just what want
Feb 10 2016
We love the Irma. the staff is friendly and helpful. we are not all-inclusive people so this is great. Apple should offer more hotels like it.
Customer Rating: 

Hotel Irma - loved the ocean view room.
Feb 07 2016
When we checked in they said we had a std room, not ocean view that we booked. This has happened before and we had to get them to correct it to ocean view. The air conditioner was loud and had a smell to it. Other than that the hotel was wonderful.
Customer Rating: 

Hotel Irma Ixtapa Vacation
Feb 03 2016
Very nice hotel with a great view of the ocean. Very nice Pools cleaned daily. Restaurant had good breakfast but rest of menu was sketchy. Hamburger was raw and tasted like dog meat. Front desk could have been friendlier. front desk did help book excursion on sunset cruise which was awesome. Maids were very friendly and provided great service. Beds were very hard--had backache entire week. Had to run air at night because no breeze in the top floor room although breeze at pool levels. Ceiling fans in rooms would save a lot of money. Also should mention climate as we have been to many places in Mexico this time of year Jan/Feb and none as humid and hot. Beaches in area are awesome--clean and beautiful. Great rest/bars that would provide beach chairs all day for free as long as drinking something. Would recommend Valerie 1 and ????. One rather irritating thing was with Apple we were supposed to get free breakfast but hotel staff did NOT give us coupons until 4th day. Location, location--Irma is perfect. Beautiful little village town with nice restaurants and shops, and also not crowded. Zihua is beautiful and can not understand why anyone would stay at IXTAPA. Great vacation overall.
Customer Rating: 

Apple rep
Apr 07 2014
It took 3 days to track down the apple rep at our hotel. It was very annoying and a waste of valuable vacation time to have to keep running to the lobby looking for him!
Customer Rating: 

TripAdvisor Traveller Reviews
friendly staff, lovely view
GP55105, Saint Paul, Minnesota
Mon Jan 08 11:47:17 EST 2018
My two daughters (19 & 21) and I spent Christmas in Zihuatanejo at Hotel Irma and would happily return there. Staff was extremely friendly, the hotel is quite clean, the view over the water is lovely and the beach next to the hotel is lively and fun without being touristy. The service at the restaurant and the pool was excellent, we enjoyed walking to town and trying restaurants, and met uniformly friendly and gracious people. My one negative experience was having our safe key taken from my purse and used to open the safe and steal money. I should have had the key with me at all times, and thanks to ATM's I didn't really need a lot of money at one time. I definitely understand why people love it and go back year after year.

Good Hotel-Great People
callemariastyle123, Mission Viejo, California
Mon Jan 08 09:58:17 EST 2018
Wonderful hotel at the end of Playa Madera beach. This is our third time in a row within just the last year we have stayed at this same hotel. Ideal location basically and on this trip we stayed 5 nights. We had a total of 9 folks on this visit including a 12 & 13 year old. The rooms are clean, comfortable and most but not all have ocean view rooms and all of the ocean facing rooms have a small balcony. Perfect to hang out in the am or late at night to enjoy the view. You can walk to town easily within 10 minutes via the beach malecon and walk around to the various restaurants down the small hill. Try out El Arrayan. Fantastico! Basically, this is a $100 a night room hotel with a million dollar view of Zihuatanejo bay. The staff is truly great including the manager Yara, Erica, and the food servers and bar staff are fantastic including Isaac, Marie, Manuel, Jean-Pierre and Jose. Truly nice folks. Service with a smile really. I'll say this about the folks who work here. At the end of a long day the two kids did not want to leave the hotel to have dinner. They were spent. We explained to the restaurant folks the kids would charge their meals to the room as we were leaving. The hotel manager Yara walked over and insisted she would sit with the kids during their dinner while we left! Now, that is service! It's a great family style hotel. Look, it's not perfect but for the price and the location combined with the awesome views it's just great value for money. You will find 'nicer' hotels over the hill on La Ropa beach and that beach has better sand than Playa Madera [Madera is considered the 'locals beach' versus La Ropa being the 'tourist beach'] But, I doubt you can find better overall value for your money. This place is great and we'll be back.

Beautiful sea side location
Harold L, Port Coquitlam, Canada
Sun Jan 07 12:49:55 EST 2018
We had a top floor room overlooking the pool and beautiful bay at Zihuatanejo. The hotel has a lovely colonial style, warm Mexican colours. Lovely staff, two pools with views of the sea, and hot tub. A short walk down (and up!) the stairs to the beach below. Well located, in walking distance to the tourist friendly town nearby, many restaurants, bars and shops plus beach. Zihua is the place to visit if you are not looking for flavour of Mexico, instead of the all inclusive atmosphere of Ixtapa. Negatives: The room was very clean however could use some decoration and better lighting (lamp shades, etc), paintings.. Beds are quite firm for my taste. No elevator so climbing to the 6th (top) floor requires good health!

Quite and Relaxing
Shawna E,
Wed Dec 27 11:59:34 EST 2017
We checked in after midnight so there wasn’t a front desk representative available that spoke English, so it took a minute to get checked in. Had we not questioned her we would have been double charged for our stay since we paid before we arrived. The room had an amazing view and was very spacious. The beds however were very hard and uncomfortable. The water pressure in the shower was great, only ran out of hot water once. The restaurant/bar had decent food and drinks. Drink prices were very high compared to the restaurants down the street. The staff are all very polite however, everything moves very slow. Drink orders can take 30-45 minutes.

Wed Dec 27 05:56:56 EST 2017
Our little beloved Hotel Irma. This is not our first stay at this property but some of the reasons we returned is its amazing location to Centro or Laropa in either direction, the views from the infinity pool and the wonderful, kind staff. Insight. We are in our 50’s love to travel. We require safe accommodations and they must be clean. We are not pretentious by any means and love to visit and learn from a lovely staff and its guests all that the area has to offer. We booked through Apple Vacations and had zero issues. Our package included Hotel, air, breakfast and transfers to and from airport. We arrived and were told “welcome home!”….The younger gentleman with glasses was at the front desk and was super friendly and did a great job as always. We did arrive before check in time and the room we requested was still occupied. No worries. They put our luggage in a secure check in room and we made our way to the restaurant for lunch. As we turned the corner we were delighted to see one of our favorite waiters Issack is BACK! He had left Irma for a good amount of time to go do Missionary/Christian work. His face lit up and he was both surprised and happy to see us also. He asked about our friends and we quickly caught up. I did notice that Francisco is now gone (he went to Park Royal) and from Maintenance Antonio has moved onto the Viceroy. I spotted menu changes immediately...some good some bad...I miss their Tortilla soup that they used to have…it was amazing!! Also in the revamp of their menu they got rid of the Shrimp taco’s. Bummer as they were amazing in the past. They still have their standbys and they are good but…really miss my two standby’s. If I had asked though…I am sure the kitchen would have accommodated. The hotel offers 2x1 happy hour, twice a day! Smart move on their part and I like that they include better liquor than the past. We did partake in happy hour several times while we were there. They swipe a credit card upon arrival and each day you can just charge at the restaurant and bar and square up at the end of your stay and we find this very convenient. We did tip our guys daily as we wanted to be sure each one got what they deserved. Hats off to Issack and Johnny in the restaurant, they do a fantastic job. We found the hotel breakfast to be excellent. We knew in advance we couldn’t get coffee before 7:00 a.m. so as we do in many destinations brought our own 4 cup pot with pods from home along with thermos mugs. We spent many hours early morning on our balcony watching all the activity in the bay. They do offer free coffee from 7-7:30 for those wondering. At the pool …of course Issack took great care of us there as did Luiz (he smiled the entire week…what a great kid) and Manuel (he’s a bit more shy)…..great staff and I hope the hotel knows what a great job they do. While on our balcony each morning we also watched the hard working maintenance staff. They were moving chaises and scrubbing, cleaning the pool, wiping everything down everywhere making it nice for the guests. Hard working guys that when they finished this area they moved on to watering the plants and trimming etc….they were busy all day. Thanks to them for creating and keeping such a special environment of this older property. Omar is hearing impaired and is a long time employee. He’s the grease that keeps the wheels turning. You can see he’s made friends with many of the repeat guests. They are busy signing to him about their fishing trips etc…he always, always has a smile on his face. Hats off to him. The ambiance is lovely. I also liked that they added soft music to the bar area. It was nice to sit and read and enjoy that while taking in the scenery. The taxi station is right outside the front lobby door so easy access. Ask the front desk what the fare should be to your destination and they will hook you up. Confirm it before climbing in. No issues. We did stock up at the commercial Mexicana on beer, wine, juices etc…we mixed many drinks of our own and brought them to the pool in our thermos mugs. We purchased a bag of ice from the bar each day for 10 pesos. We bought a Styrofoam cooler at commercial Mexicana for about $4.00 us and used it all week then signed our names and dated it and passed it on to the next guest. Keep it going people.  Our maids did a fantastic job daily. We left their tip on the pillow with a note of our names and room number. They were quick in and out and never intrusive. They left us pretty flower displays in our room or petal art on the towels etc. Sweet gals. While we were there a maid we met years ago just returned. Santa. Sweet gal and now back after recuperating from an automobile accident. She remembered us and brought us roses. How sweet is that? Jaimey! I can’t say enough good about him! Long time front desk employee we first met in 2012 and he still does just as good a job as ever. Early morning the front desk got us a cab to the pier as it was too dark to walk. When I hopped out I forgot my Underarmour type jacket I had taken along for the ride out in the boat pre-dawn. MY fault totally! I mentioned it to Jaimey upon return and he said “let me see what I can do”…..a few hours later he let me know he tracked it down and all I had to do was pay the taxi fare to it back to the hotel to drop it off! …wow…he called the taxi company and literally tracked down the cab number, the driver and the jacket. Now that’s customer service. Also…a few days were so lazy we didn’t want to leave the hotel. He called in pizza for us at Pizza Loca’s to be delivered and the other night we were craving Papa Locas (they do not deliver) so took our order and had a taxi go there, place the order, bring it back to us….we paid the fees, the tips, bought him a monster baked potato of his choice along with our two monster baked potatoes and it was still only about $12.00 us! Life is good!....he’s a super sweet guy and will try his darndest to make sure the evening guests are well taken care of. Thank you Jaimey. People gather around the front desk in the evening just to visit with him…he is that special of a person. We took in a day of fishing with Adan on the Gitana II. Loved it. We did catch, tag and release of two sailfish, saw two whales breaching, saw dolphins and more turtles than we could count! Fun day on the water with Adan. Each day we took a good walk to work off the vacation calories. We walked the boardwalk from Madera to Centro. We walked the sidewalks to Laropa (turn at the dolphin statue) then Laropa beach to the end by Rossy’s and back and back up the hill to Irma. We also walked to Commercial Mexicana store (taxi’d back) , wandered all over Centro just looking in shops or stopping to watch the school children practicing for their upcoming pageants at the basketball court. We never felt uneasy or safe. We did taxi back at night because of a variety of reason….1) why take a chance in the dark 2) uneven sidewalks 3) full and lazy. Fare of Fourty peso’s from town to our hotel…why yes! Thank you driver! (just over $2.00 US). We did tour the Parthenon …amazing! Cost us 100 pesos each to the caretaker. Amazing views. Click under my profile to see all the places we dined. Not a bad meal the entire trip and so reasonable in price. We never got sick at all. Yes, the hotel has beach towels for your use. You are issued two upon arrival. Do not lose them. You must turn them in when checking out or be charged a loss fee. You can exchange them daily at the front desk for fresh ones. We love the Hotel Irma and hopes that it never loses its charm and that they know what an amazing staff they have. Yes, free wifi ask for the passcode at check in or from your waiter, it works well near the pool, restaurant and the front lobby. Also if you sit on the deck overlooking the pool just above the restaurant (where the hot tub is and more chaises) it works really well there too. Have a fun trip. Go with an open mind that it is one of the oldest hotels in the area it’s basic and simple, super clean. Yes, you will find frayed towels and they might forget your wash clothes but it’s honestly one of the best deals in the area with a great location and full of “old school charm”. Thank you Yara/GM and your wonderful staff!

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